Fist Adjustment of Virtual Currency Pricing: Global Market Price Balance Targets, National Service Unaffected for the Time being

Recently, Riot Games, a well-known game developer, which owns popular games such as "Fearless Contract" and "League of Legends", announced that it will adjust the regional pricing of its in-game virtual currency. The adjustment is relatively large, and some countries or regions have even increased by more than 70%.

The main purpose of this price adjustment is to better balance the price differences between different regions, and to crack down on third-party violations of purchasing virtual currencies at low prices across regions and selling them at high prices in other regions.

Which games are affected?

From September 18th, Riot's popular games, including League of Legends, Genting Game, Rune Land Legends, Dreadnought Contract, and League of Legends mobile game, will implement a new regional pricing strategy.

What is the specific content of the price adjustment?

Using the dollar as a benchmark, pricing in the United States will remain unchanged. While Ukraine will experience a 64% to 74% increase in pricing. In Asia, pricing in the Philippines and Vietnam increased by 40% and 41%, respectively. Notably, Colombia became the region with the largest price reduction, with Rune Land Saga seeing a 16% decrease in pricing in the region.

Fist Games' response to this adjustment

Riot said that while the price increase may be bad news for players in the affected regions, the adjustment was necessary to curb market manipulation. "We hope to maintain fairness for all players by more consistently balancing currency values across regions, reducing opportunities for exploitation," the company said in a statement.

Will national players be affected?

At present, Fist's pricing adjustment policy has not yet involved Chinese mainland servers. Considering the currency non-interoperability between Chinese mainland servers and international servers, it is expected that the pricing of Chinese mainland servers will not be affected by this adjustment.

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The impact of this price adjustment

The move to adjust the pricing of virtual currencies is undoubtedly a big deal for the global gaming market. This move will have different effects on players in different regions.

The impact on players

Effect on fists

summary

In general, the purpose of Fist's adjustment of virtual currency pricing is to better balance global market prices and crack down on third-party violations. Although this adjustment will have a certain impact on players in some regions, in the long run, it is conducive to promoting the healthy development of the game industry.